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The Marketing Toolkit Workshop for Gift Shop and Studio Owners in Rural Areas
The Marketing Toolkit Workshop for Gift Shop and Studio Owners in Rural Areas was developed to enable gift shop and studio owners to derive greater benefit from the growing interest in heritage tourism. Sponsored in partnership with the Lower Adirondack Regional Arts Council (LARAC).
Topics:
The workshop will begin by providing participants with a summary of best marketing practices gleaned from gift shops and studios across the Adirondack North Country region. The latter part of the workshop will be devoted to critiques of downtown Glens Falls businesses; Sterling & Co., The May Gallery and LARAC. Participants will be asked to write some ideas, suggestions, and/or observations which will then be provided to the shopowner (2 hours).
Workshop Evaluations:
Since May 2005 over 230 businesses throughout the Adirondack North Country region have benefited from the Marketing Toolkit workshop. Comments from previous workshop participants have ranged from "very informative about marketing yourself and your business" to "liked learning about what successful retailers were doing". Previous participant evaluations and a sample shop critique are posted at .
Workshop Facilitator: Nadia Korths, Crafts Program Coordinator for ANCA since 1997, facilitates lively and informal hands-on workshops. For more information contact: 518.891.1632 or .
Date: Thursday, May 15, 2008. 5-7pm (during Third Thursday Gallery Walk, Glens Falls) Fee: $20.00 for LARAC and ANCA members. $30 for non-members. Includes Marketing Toolkit Packet (45 pages)
Location: Lower Adirondack Regional Arts Council (LARAC), 7 Lapham Place, Glens Falls.
To Register: Contact LARAC: 518.798.1144 ext.2 or
For Sale: Marketing Toolkit Packet (45 pages). $10. To order, ANCA, 518.891.6200 or . MC/Visa accepted. Free online copy at .
How to Establish and Maintain Wholesale Accounts
Attendees will learn from each others’ experiences, ideas and insights regarding product suitability for wholesale markets. Many experienced craft fair exhibitors wishing to reduce their attendance at craft shows attend the workshop. The workshop is highly recommended for artisans and food producers planning to attend ANCA’s gift trade show, Buyer Days, for the first time.
Topics:
How to Price Your Work, Jury Process, Booth Design, Preparations for and Procedure at Wholesale Show, Payment Arrangements between Craftsperson and Shopowner, Review of Sample Order Forms, Price Lists, Product Sheets and more. The first hour and a half consists of a question and answer format combined with wholesale terminology and procedure packet review.
Product Review by Peers:
During the last two hours, attendees provide feedback on each other's product regarding suitability for wholesale and marketability.
Workshop Evaluations:
"The opportunity to have your work seen and ’validated’ by peers is nice." "All handouts were great." "It’s good to have experienced wholesalers (as copresenters)".
Workshop Facilitator:
Nadia Korths, Craft Programs Coordinator for ANCA since 1997, facilitates the lively and informal hands-on workshop with Marilyn MacAbee, copresenter, and owner of Adirondack Craft Center since 1998. Contact: 518.891.1632 or . Korths has presented the workshop to more than 212 businesses in 18 workshops since 2000.
Date: Saturday, January 17, 2009.
Time: 10am - 2:30pm
Location: Adirondack Craft Center, Lake Placid
Fee: $35 fee per participant, $50 for couples/partners, $10 deduction for those already signed up for Buyer Days. Includes 45 page How to Establish and Maintain Wholesale Accounts Packet.
Bring: lunch and sample product and printed materials.
To Register: Nadia Korths, ANCA Craft Programs Coordinator, at 518.891.1632 or
For Sale: How to Establish and Maintain Wholesale Accounts Packet (45 pages): $10. To order, ANCA, 518.891.6200 or . MC/Visa accepted.
Workshop Partnerships
New partnerships are always welcome. In order to provide workshops to as many artisans and retailers as possible, the Adirondack North Country Association (ANCA) partners with many organizations and businesses; Lower Adirondack Regional Arts Council (LARAC), Adirondack Regional Chamber of Commerce, Greenwich Chamber of Commerce, Tourism Atlantic - AEOC, Shops at 25 West at Canal Place in Little Falls, Adirondack Community College, City of Oswego Community Development Office, the SBDCs of Watertown and Plattsburgh, NY; WEBC/Comlinks of Malone, NY and WREN of Bethlehem, NH, and others.
Present this page to your chamber or art organization if you believe they may be interested in co-sponsoring ANCA workshops. To schedule date and location, contact Nadia Korths, ANCA Crafts Program Coordinator, at 518.891.1632 or
Craft Business Workshops from Other Organizations
Handweaving Museum & Arts Center
If you have ever considered turning your creative hobby into a business, this course is a great jump-start. With over 20 years of making a living doing what she loves to do, the instructor will guide you through the basics of getting started. Retail shows, wholesale, consignment, marketing, promotion and creating...what it takes for personal and financial success. Join us for this information- packed one day workshop.
Class Title:Turn Your Creative Hobby Into a Business
Date: 10/10/07
Tuition: $65.00
Instructor: Margot Miller
Signup: to sign up for this class.
Margot Miller
Rockport, Ontario, has taught at Sheridan College, St. Lawrence College, Queen's University and Sir Sanford Fleming College in the Arts and the Ecotourism Management Programs. She is an Honour Graduate of the Ontario College of Art and Design and has travelled extensively in India and Asia documenting traditional textile techniques. She presently runs her own textile studio and shop in the village of Rockport. She is a recipient of a Design Canada Award and has exhibited at numerous galleries and shows including the Art Gallery of Ontario, the National Film Board of Canada and the Ontario Craft Council. Her passions are a dedication to preserving our natural and cultural resources and lectures on related sustainable business and land care practices.
St. Lawrence County Arts Council
The St. Lawrence County Arts Council offers a series of workshops to help artists, musicians, writers and performers become more successful and profitable. The workshops deal with issues like pricing, record keeping, finding new markets, and promoting your work. Executive director Hilary Oak will present four different topics in Jefferson, Lewis and St. Lawrence counties. Each workshop will provide a variety of practical exercises, visual examples, sample forms, a detailed handout booklet; and ample time for questions. See below for workshop descriptions.
This series of workshops has been supported in part with a grant from the New York State Council on the Arts - Decentralization Program, which is administered in St. Lawrence, Lewis and Jefferson counties by the SLC Arts Council.
To register for any of these workshops contact the SLC Arts Council at (315) 265-6860 or . Each workshop is $25 per person.
Professional Skills for Artists: Creating Your Promotional Materials
To be successful in the arts you have to tell people what you do and how to find you! This workshop will help artists promote themselves and their work by developing effective promotional tools - business cards, brochures, flyers, price lists, bio, and resume - to create a complete promotional packet.
Professional Skills for Artists: Product Development and Pricing
Many artists struggle with how to price and sell their work. This workshop will help artists evaluate and enhance the products and services they offer, and develop a strategy to accurately price their work. We will also discuss, finding new markets, consignment contracts and selling wholesale.
Professional Skills for Artists: Record Keeping and Business Basics
To fairly assess the price an artist should charge for their work, they must have an accurate picture of what it costs to produce it. This workshop will demonstrate how to keep business records to track your arts income and expenses. Other business issues will be discussed, including collecting sales tax, getting a tax ID #, and registering your business name. Watch for new dates in the fall...
Professional Skills for Artists: Designing a Professional Portfolio
An artists' portfolio is an important tool to showcase your work. The style of your portfolio will be different depending on the area of the arts you work in. This workshop will discuss items to include in your portfolio, different ways to present your work, and how to make your portfolio effectively represent you.
Small Business Workshops - Marketing Class
In class, participants learn by creating, and providing feedback on, their own marketing materials.
Topics:
The participants develop and critique copy for their own business cards and descriptions, sales sheet, print and radio ads, web page, and other materials (2 hours).
The class is one of a series of Core Four courses designed to assist prospective and current businesses offered by . All SBA funded programs are extended to the public on a nondiscriminatory basis.
Workshop Evaluations:
Since September 2005 over 50 businesses throughout the Northern Adirondack region have benefited from the ComLinks/ANCA partnership. When asked what they liked best, replies have ranged from "sharing of ideas" to "making our own ad".
Workshop Facilitator:
Nadia Korths, Crafts Program Coordinator for ANCA since 1997, facilitates lively and informal hands-on workshops. For more information contact: 518.891.1632 or .
Date: Wednesday, October 3, 2007, Malone and Thursday, October 4, 2007, Saranac Lake. 5-7pm,
Fee: $25.00. Includes Marketing For Small Business Packet (35 pages)
Location: Malone; ComLinks, 343 West Main Street and Saranac Lake; Comlinks, Church Street.
To Register: Contact Mary Marshall: 518.483.1261 ext. 1012 or .
To find more small business classes, click on to find the Small Business Development Center closest to you. Most classes are for those new to self-employment and those wishing to learn standard business procedures (could this be you?) but there are often software and other classes pertinent to growing craft and retail businesses.
Look for small business classes in your local newspapers or google your community college, etc. , and provide links to other regional arts organizations which provide craft technique and, sometimes, business workshops as well as nationally based craft organizations which offer marketing and other business classes.
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