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Marketing, Display and Visual Merchandising for the Craft and Retail Community
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Signage
New York State's official Tourist Oriented Directional Signs (TODS)
Tool Kit
Kitchen and Bath Design News
Trends
Trendzine
Fashion trends
Visual Merchandising and Store Display
Publishing about retail merchandising on an international level for more than a hundred years. Articles include case studies of stores revamping their displays and trend reviews.
Display and Design Ideas
Caters to the big, international retailers but the Design Diva Blog has humorous, straight-to-the-point observations about tweaking store interiors, customer service and so on.
VT NH Direct Marketing Group
Providing education and management information to the Direct Marketing Industry in Vermont and New Hampshire. Annual conference.
How to Put Together an Operations Plan for Retailers
The factsheet will discuss how to approach the development of an operational plan in more detail. You will notice a lot of overlap between your operations plan and other areas of business, such as marketing or finance. This is indeed the nature of operations - it is where all the areas of business come together (Small Enterprise Development Agency).
How to Put Together an Operations Plan for Manufacturers
This factsheet will list a series of questions that you need to answer in your operations plan, and help you answer them. As a manufacturer, your operations plan must outline the process you will use to transform your inputs (such as ideas, capital, skills, materials, equipment and time) into outputs (like products, services and profits). Small Enterprise Development Agency.
Departmentalizing and Inventory Management In a Retail Store
Suggestions for retailers on how to organize departments. Canadian Business Service Centre.
kansascity.bizjournals.com
A good article to read when revamping store displays.
Luannu Dell
An artist’s life, and the business of craft. Jeweler. Becomes a regular columnist for The Crafts Report in December 2007. Writes about shows and preparing for shows, pricing, presentation, salesmanship and telling your story.
Carrie Cahill Mulligan
Fiber artist from Canaan, NH. Member of New Hampshire League of Craftsmen. Markets herself online in a down-to-earth manner at All About CCM Hats, CCM Hat Gallery, My Facebook, My Flickr, My LibraryThing, and MySpace.
Marketing Via The Internet
The Glass Kitchen's alternative Internet strategy of creating community generates quality sales.
Fishing for Customers
Chuck McKay delivers simple business principles in conversational essays on Fishing for Customers, a “marketing guide for small business.” He tackles issues like word choice, management and how to relate to your customers. Although you have to click again to read the full posts, it’s worth it—the writing is clear, conversational and full of facts that underline the basic principles we all know, but tend to forget.
The Empty Vessel
Author of nine books, straight-forward concise articles about marketing, change and work. An excerpt: "marketing includes 'educating yourself, networking, creating product, creating media, spending money, inventing great stuff, excuting great stuff, ... telling stories."
ArtBizBlog
Art marketing secrets, resources and motivation from Alyson B. Stanfield of ArtBizCoach.com.
Craftcast
with Alison Lee explores crafting through the new world of once a week 30 minute pod casts , with live interviews with a current author, artist, or crafter trendsetter. Some of the 50 (as of 12.07) interviewed: Jacqueline Sullivan, DVD ,Acrylics: Textures, Layers and Metallics; Linda Darty, book, The Art of Enameling; Jenny Hart, book/website Sublime Stitching; Wendy Rosen, founder and president of The Rosen Group in Baltimore, Md. talking about the top ten challenges on the road to making your art life into a successful business.
Buy Handmade
A collaboration started in 2007 between Etsy, Craftster, indiepublic, Craft Magazine, Interweave, Burdastyle, the Austin Craft Mafia, Design*Sponge and the American Craft Council. Pledge to buy handmade. Add link to your website, blog, etc.
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