MADE IN THE ADIRONDACK NORTH COUNTRY - Adirondack North Country Association

Use Regional Branding to Increase Your Product Sales

Long Time Local Producer Confirms Power of Regional Branding
"It’s been very helpful to identify with the Adirondack North Country region to connect with the tourists and local people wanting to buy local product." Jane Desotelle, Underwood Herbs, Chateaugay, NY (2007)

Fuchsia Brand members generate 106 million pounds (215 million U.S. dollars) in West Cork
"The food-tourism-craft links create synergies as high quality food and craft provide an important part of the tourist’s experience and on returning home they associate the region with high quality food and craft produced in a natural environment ... In conclusion, the Fuchsia Brand members, typically small-scale food, tourism and craft enterprises, make a major contribution to West Cork and the regional brand reinforces linkages to ensure that as much as possible of the value created locally is retained within the local economy." Fuchsia News Newsletter of the West Cork Regional Branding Initiative (2007)

It is easy to use the MADE IN THE ADIRONDACK NORTH COUNTRY logo

On your product packaging (tags, labels, stickers, etc.)
At your retail store (window decals, shelf signage, posters, banners, outdoor flags, shopping bags, etc.)
At craft fairs, farmers’ markets, trade shows and other exhibits (booth displays, promotional give-away items such as calendars, refrigerator and car magnets, etc.)
On stationery, invoices, sell sheets, brochures, price lists and other printed business materials
On clothing and accessories (scarves, tote bags, pins, t-shirts, baseball caps, etc.)
On your website, blog or social site, and with a direct link to www.AdkNCcrafts.com (a steady increase in relevant link exchanges is one of the best ways to improve your page rankings)
In advertising (include in print ads or use tag line in radio ads, etc.)
On your company car, delivery truck, wagon or other vehicle
In your office (logo welcome mats at the front door, front desk signage, outdoor sign, etc.)
The possibilities are endless…

Become an Adirondack North Country Association (ANCA) member and receive the following MADE IN THE ADIRONDACK NORTH COUNTRY logo materials

The logo with a link to www.AdkNCcrafts.com on your website and on printed materials in color, black and white, or a custom color with prior approval from ANCA. Download from Logo Page.

For printed materials, a Tiff file is available upon request

Three (3) logo signs. Blue/green spot color with black outline on 4.75"h x 4"w off-white card stock

Twenty (20) shelf talkers. Blue/green spot color with black outline on 4"h x 2"w matte white self-adhesive

Twenty-eight (28) blank mini logo signs. Blue/green spot color with black outline on 1.5"h x 3.5-4.5"w off-white card stock

Three (3) MADE IN THE ADIRONDACK NORTH COUNTRY PRODUCTS SOLD HERE signs. Blue/green spot color with black outline on 6.5"h x 4"w off-white card stock

Four (4) sample logo mini stickers. Blue/green spot color with black outline on 1 1/8"h x 1"w gloss white self-adhesive

Fifteen (15) full color ART, CRAFTS AND FOODS ALONG THE SCENIC BYWAYS IN THE ADIRONDACK NORTH COUNTRY

For Sale Only - MADE IN THE ADIRONDACK NORTH COUNTRY Logo Mini Stickers and Hang Tags

Logo mini stickers (.03/sticker). Blue/green spot color with black outline on 1 1/8"h x 1"w gloss white self-adhesive

Logo hang tags (.04/tag). Blue/green spot color with black outline gloss white self-adhesive mini sticker on 1 3/8"h x 1 1/8"w off-white hang tag

Conditions of Use

All new logo applications are subject to approval by the Adirondack North Country Association’s craft committee. As a producer and/or seller of goods seeking to use the MADE IN THE ADIRONDACK NORTH COUNTRY logo, you agree to become a member, and to abide by the following:

To produce and/or sell products of quality and value;
To assure customer satisfaction;
To use and/or sell MADE IN THE ADIRONDACK NORTH COUNTRY* products, materials, labor, or intellectual input whenever and wherever possible;
To assure that the MADE IN THE ADIRONDACK NORTH COUNTRY logo will be used only on products that are produced or originate in the Adirondack North Country, or are altered by more than 25% in the Adirondack North Country by input of labor, process, or intellectual content.
To maintain ANCA annual membership;
To agree not to display, adapt or use the MADE IN THE ADIRONDACK NORTH COUNTRY logo in such a way as to damage or undermine the character of the Adirondack North Country.

Become an ANCA member and receive the MADE IN THE ADIRONDACK NORTH COUNTRY logo materials

Membership dues - $25. Answer the following, print, and,with payment, return a business card, brochure or web page with contact information or print out the (Word document) Membership Form. Make check payable to ANCA. Mail to ANCA, 28 St. Bernard St., Saranac Lake NY 12983.

Business name: ___________________________________________________

Owner’s name/s: __________________________________________________

Request for Logo Materials: ____Yes ____No By checking "Yes" you agree to follow the Adirondack North Country Association’s Conditions of Use as entered above.

Inform ANCA if you believe that the use of one of the following taglines; Made in the Mohawk Valley, Made in the St. Lawrence Valley, Made in the Lake Champlain Valley, Made in the Thousand Islands, Made in the Hudson Valley, will help to increase your product sales.